Echinacea purpurea ‘PowWow® Wild Berry’ features deep rose-purple flowers with a large orange cone blooming on sturdy, upright stems. Compact, clumping perennial. Coneflowers attract songbirds and butterflies to the garden. Cut often to encourage continuous bloom. Deer resistant. Easy to grow in any well-drained soil. Echinacea requires little water once established. Plant in mixed borders, cutting gardens and mass plantings.